In most cases, when people talk about CRM, they’re referring to a CRM system — a tool aimed at helping companies with sales, marketing and service management.
CRM software allows businesses to focus on their company’s relationships with customers, colleagues, suppliers, etc. With a professional CRM in place, it becomes much easier to find new customers, win their trust, provide qualified support, and provide additional services throughout the relationship.

The best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development. Good CRM software gives a better way to manage external relationships. Storing all customer information in one place, recording service issues, identifying sales opportunities, managing marketing campaigns — are just a few capabilities that CRM
features.
Since CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. Another strong argument in favor of CRM is that it is suitable for businesses of any size.

– Intelligence – implement intelligent technologies that help user automate routine operations
– Out-of-the-box – Exploit preconfigured solutions for marketing, sales and service to achieve desired business results faster
– Low-code – Effortlessly build custom apps with Creatio platform & low- code development capabilities

CRM solutions include functionalities that allow users to track customer and company interactions through various available channels. These channels include contact forms, emails, phone calls, and more.
CRM software provides sales and marketing teams with a set of tools to manage the  entire sales and marketing funnel, from lead qualification to opportunity management, forecasting, and deal closure. It enables customer service teams to manage customer requests and automate service operations by following pre-defined processes for customer care excellence.